Ebook: Le marketing de la marque: approche sémiotique
Author: Semprini Andrea
- Tags: Semiotik, Kommunikation, Markedsføring, Varemærker, Reklame, Forbrugeradfærd
- Series: Marketing. Nouveaux enjeux nouveaux outils
- Year: 1992
- Publisher: Editions Liaisons
- City: Paris
- Language: French
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