Ebook: Marketing to millennials for dummies
Author: Corey Padveen
- Tags: BUSINESS & ECONOMICS / Industrial Management, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Organizational Behavior, Young adult consumers -- Attitudes, Generation Y -- Attitudes, Target marketing, Consumer behavior
- Series: For dummies.
- Year: 2017
- Publisher: John Wiley and Sons
- Language: English
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Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. --