Ebook: Monetizing your data : a guide to turning data into profit driving strategies and solutions
Author: Chiang Kathy Williams, Wells Andrew Roman
Using a proven methodology developed in the field, this invaluable book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions. --
Abstract: Using a proven methodology developed in the field, this invaluable book gives you the analytical tools, methods, and techniques to transform data you already have into information into insights that drive winning decisions