Ebook: Marketing Management
Author: Kevin Lane Keller Philip Kotler
- Genre: Business // Marketing
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- Year: 2015
- Publisher: Pearson
- Edition: 15th, global
- Language: English
- pdf
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
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