Ebook: E-Commerce 2017
- Tags: Retailing, Industries, Business & Money, E-Commerce, Internet & Social Media, Computers & Technology, Business & Finance, Accounting, Banking, Business Communication, Business Development, Business Ethics, Business Law, Economics, Entrepreneurship, Finance, Human Resources, International Business, Investments & Securities, Management, Marketing, Real Estate, Sales, New Used & Rental Textbooks, Specialty Boutique, Computer Science, Algorithms, Artificial Intelligence, Database Storage & Design, Graphics & Visualization, Netw
- Year: 2017
- Publisher: Pearson
- Edition: 13th
- Language: English
- pdf
Understanding The Vast And Expanding Field of E-commerce
Laudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.
In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.