Ebook: Gonzo Marketing : Winning Through Worst Practices
Author: Locke Christopher
- Tags: Internet marketing., Electronic commerce., Customer relations -- Technological innovations., Marketing sur Internet., Commerce électronique., Relations avec la clientèle -- Innovations., Internet., Computer Communication Networks., Advertising as Topic., Public Relations., Customer Satisfaction., Commerce., Organizational Innovation.
- Year: 2009
- Publisher: Basic Books
- City: New York
- Language: English
- azw3
Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty.
Abstract: Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty