Ebook: Monster loyalty : how Lady Gaga turns followers into fanatics
Author: Huba Jackie
- Tags: Customer loyalty -- Case studies., Customer relations., Marketing -- Social aspects., Lady Gaga., Composers & Musicians., Marketing., Customer loyalty.
- Year: 2013
- Publisher: Penguin
- Language: English
- epub
"Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.
Abstract:
Famous for her avant-garde outfits, over-the-top performances, and addictive dance beats, Lady Gaga is one of the most successful pop musicians of all time. But behind her showmanship lies another Read more...
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