Ebook: Advertising and violence : concepts and perspectives
Author: Carlson Les, Rifon Nora J., Royne Marla B., Snyder Wally
- Tags: Advertising -- Social aspects., Violence., Violence in mass media.
- Series: Routledge Advances in Management and Business Studies
- Year: 2015
- Publisher: Taylor and Francis
- City: New York, New York, Oxfordshire England
- Edition: 1
- Language: English
- epub
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.