Ebook: The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
Author: Hamper Robert J
- Tags: Marketing -- Management., Strategic planning., Business planning., Marketing research., Marketing -- Gestion., Planification stratégique., Marketing -- Recherche., Entreprises -- Planification.
- Year: 2014
- Publisher: McGraw-Hill Education
- City: New York
- Language: English
- epub
Overview: From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
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