Ebook: The Patron way : from fantasty to fortune, lessons on taking any business from idea to iconic brand
Author: Edelstein Illana
- Tags: Branding (Marketing), Brand name products., Tequila industry.
- Year: 2013
- Publisher: McGraw-Hill
- Language: English
- epub
Overview: The never-before-told story of Patrón Tequila--the brand that revolutionized an industry.
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