Ebook: The Email Revolution: How to Build Brands and Create Real Connections
Author: Shiva Ayyadurai V A, Michelson Leslie P
- Tags: Internet marketing., Electronic mail messages., Branding (Marketing)
- Year: 2013
- Publisher: Allworth Press / Skyhorse Publishing
- Language: English
- epub
"This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early, and by managing their public image, companies will discover new and innovative uses for the contents of theirRead more...
Abstract:
Through a series of case studies, this book demonstrates how organizations of all types and sizes can realize the infinite potential of email to strengthen their brands and reach their audiences inRead more...
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