Ebook: The Innovation Formula The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives
Author: Imber Amantha
- Tags: (Produktform)Electronic book text, (BISAC Subject Heading)BUS041000, Wirtschaft u. Management, Business & Management, Innovations- u. Kreativitätsmanagement, BA18: Innovations- u. Kreativitätsmanagement, Creativity & Innovation Management, (VLB-WN)9784: Nonbooks PBS / Wirtschaft/Management
- Year: 2016
- Publisher: Wiley
- Language: English
- epub
The Innovation Formuladelivers strategies for building a culture where innovation can thrive, based on actual scientific research. Author Amantha Imber holds a PhD in organisational psychology, and has been called upon by a multinational roster of forward-thinking companies—such as Google, Disney, LEGO and Virgin—to improve innovation at all levels. In this book, she shares her strategies and helps you tap into a substantial body of scientific research to help further innovative practice within your own company. For example, rewarding failed innovations can actually be a critical aspect of building an innovation culture. It's rarely done, but it fosters creative thought by signaling to people that failure is tolerated and is a necessary ingredient in the pursuit of innovation. This kind of practical, easily implemented strategy is the lynchpin of cultural change. This guide shares...