Online Library TheLib.net » Global Brands: The Evolution of Multinationals in Alcoholic Beverages
cover of the book Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Ebook: Global Brands: The Evolution of Multinationals in Alcoholic Beverages

00
27.01.2024
0
0
Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with either. Rather they are old firms with little critical investment in patents or copyrights. For these firms, the critical intellectual property is trademarks. Global Brands explains how the world's largest multinationals in alcoholic beverages achieved global leadership; the predominant corporate governance structures for firms' marketing-based industries; and why these firms form alliances with direct competitors.
Download the book Global Brands: The Evolution of Multinationals in Alcoholic Beverages for free or read online
Read Download
Continue reading on any device:
QR code
Last viewed books
Related books
Comments (0)
reload, if the code cannot be seen