Ebook: Business Etiquette

Bai Shi Automobile College, Shanghai University.The prosperity and success of modern business is inseparable from melting into the globalization. In order to grasp the opportunities brought by the foreign markets, we should deal with people from various different countries and areas. The problem of different language, educational attainment, and historical background needs urges to get a better understanding of communication etiquette in other countries. Therefore, this thesis focuses on the various etiquettes of business activities from the view of cross-cultural communication , with comparison between eastern and western business etiquettes, in order to enhance and further the acknowledgement of business etiquettes.Introduction
Etiquette and Business Etiquette
The Meaning of Etiquette
The Concept of Business Etiquette
The Importance of Business Etiquette
The Basic Norms of Business Etiquette
Differences in Business Etiquette
Greeting
Names and Titles
Dress
Banquet Etiquette
Gifts Giving
Shaking Hands
Conclusion