Ebook: Color Communication

April, 2001. — 16 p.Supplementary material for Color and Communication Class at Carnegie Mellon University
Ever stop and think what exactly makes up our everyday experiences? On the surface level, before shapes and curves, the visual world is made up of a series of intersecting colors, a montage of overlapping hues. A color means little when seen by itself, but when paired with any number of the infinitely possible colors, a whole new experience develops. Suddenly, as if already implanted in our brains, there is meaning behind the color; it communicates to us. Designers make use of color in their work, not randomly, but selectively, to portray a desired experience, or to evoke certain emotions. The rest of this book describes some of the uses and aspects of color, from specific strategies to a look at cultural, perceptual, and conceptual views of colors.