Ebook: Simple Writing System Workbook - Home-Study Course Exercises, Sample Ads & Letters

JCSD Publishing, 2008 - 282 pages.
The Simple Writing System gently and efficiently guides you through all these requirements and more. So you are completely prepared, when you finally sit down to write anything, to quickly create a piece of clear copy that has ALL the persuasive tools of killer salesmanship lined up on your side. Once you understand the basic elements of this system --and your learning curve should be fast and pleasant --you will never again e at a loss for words. You'll know exactly what to write, and how to write it. With a clear, simple voice that easily connects with your reader. .. and delivers your sales message with the gentle emotional power of a skilled salesman. That's the beauty of this system. Early in my career, I created checklists to run through every time I wrote an ad. I used checklists because I wanted to be absolutely positive I wasn't leaving any critical sales element out of my writing.