Ebook: Managing as Designing
Author: Richard Boland Jr. Fred Collopy
- Genre: Business // Management: Project Management
- Year: 2004
- Publisher: Stanford Business Books
- City: Stanford, CA
- Language: English
- pdf
The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
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