Ebook: A business framework for international commercialization of innovative construction products

For too long, the construction industry, its organizations and its products have been limited to borders. This book is about broadening the scope of construction organizations and products- how local commercialization and development of innovation translates across international markets. It presents a framework that describes significant areas of the innovation decision process. To develop the framework, the authors examined six subjects related to international commercialization: 1. Previously developed local and international commercialization models 2. Barriers to commercialization 3. Critical stakeholders, actions, and decisions 4. Characteristics of innovations that are suitable for international use 5. Characteristics of foreign markets that are ideal for adopting such innovations 6. Strategies to overcome these barriers. Based on these six subject areas, the authors present literature review on international innovation commercialization and then test the framework using a case-based approach of one structural product, Structural Insulated Panels (SIPs). SIPs has been successfully developed and implemented in the United States and is being considered for commercial use in Saudi Arabia. The SIPs product is particularly appropriate because of its innovative nature and influence on the structure of residential buildings. Read more...