Ebook: Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods
Author: Steven Finlay (auth.)
- Tags: Business Strategy/Leadership, Marketing, Development Economics, Knowledge Management, Market Research/Competitive Intelligence, Big Data/Analytics
- Series: Business in the Digital Economy
- Year: 2014
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
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