Ebook: Beyond tribalism: Managing identity in a diverse world
Author: Celia de Anca (auth.)
- Tags: International Business, Human Resource Management, Organization, Corporate Communication/Public Relations, Business Strategy/Leadership, International Economics
- Series: IE Business Publishing
- Year: 2012
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
In the past, neo-tribalism in a Western context has been feared as leading to blindness or irrationality. In today's business world, tribalism represents a conscious separation of the individual ego for the good of the community. This is the key to understanding the success of the most innovative businesses in the 21st century.
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