Ebook: Unveiling Fashion: Business, Culture, and Identity in the Most Glamorous Industry
Author: Frédéric Godart (auth.)
- Tags: Business Strategy/Leadership, Marketing, International Business, Arts, Market Research/Competitive Intelligence, Trade
- Series: INSEAD Business Press
- Year: 2012
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
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