Ebook: Agent Mediated Electronic Commerce II: Towards Next-Generation Agent-Based Electronic Commerce Systems
Author: Amy R. Greenwald Jeffrey O. Kephart (auth.) Alexandros Moukas Fredrik Ygge Carles Sierra (eds.)
- Genre: Business // E-Commerce
- Tags: Artificial Intelligence (incl. Robotics), Computer Communication Networks, Information Systems Applications (incl.Internet), Computers and Society, Business Information Systems
- Series: Lecture Notes in Computer Science 1788 : Lecture Notes in Artificial Intelligence
- Year: 2000
- Publisher: Springer-Verlag Berlin Heidelberg
- Edition: 1
- Language: English
- pdf
The Internet is spawning many new markets and electronic commerce is changing many market conventions. Not only are old commercial practices being adapted to the new conditions of immediacy brought forth by the global networks, but new products and services, as well as new practices, are beginning to appear. There is already ample evidence that agent-based technologies will be crucial for these - velopments. However many theoretical, technological, sociological, and legal - pects will need to be addressed before such opportunities become a significant reality. In addition to streamlining traditional transactions, agents enable new types of transactions. For example, the elusive one-to-one marketing becomes more of a - ality when consumer agents capture and share (or sell) consumer demographics. Prices and other transaction dimensions need no longer to be fixed; selling agents can dynamically tailor merchant offerings to each consumer. Economies of scale become feasible in new markets when agents negotiate on special arbitration c- tracts. Dynamic business relationships will give rise to more competitively agile organizations. It is these new opportunities combined with substantial reduction in transaction costs that will revolutionize electronic commerce.
This book evaluates the challenges that agent-based electronic commerce faces as well as the opportunities that agent technology offers for conducting business electronically. This book originates from a workshop held during IJCAI 1999. Besides revised refereed workshop papers, several contributions by leading experts were solicited in order to provide complete and competent coverage of all relevant aspects.