Ebook: All Eyes East: Lessons from the Front Lines of Marketing to China’s Youth
Author: Mary Bergstrom (auth.)
- Tags: International Business, Marketing, International Economics, Market Research/Competitive Intelligence
- Year: 2012
- Publisher: Palgrave Macmillan US
- Edition: 1
- Language: English
- pdf
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
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