Ebook: Advertising constructs reality. Religion and Advertising in the Consumer Society

Advertising is a means of regaining authenticity. Storing an imaginary universe, which allows for the sacred to be manifest in the life of the postmodern man, advertising supports the human being in its self quest through reaching harmony with the surrounding things, with other people and with the world. Advertising is not a new form of religion, even though several of its aspects could be said to display religious dimensions.