Ebook: Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship
- Tags: Start-Ups/Venture Capital, Corporate Communication/Public Relations
- Year: 2017
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.