Ebook: Business analytics for managers : taking business intelligence beyond reporting
Author: Laursen Gert H. N., Thorlund Jesper
- Tags: Business intelligence, BUSINESS & ECONOMICS, Statistics, Decision Support Systems Management, Management Information Systems, Information Management, Information Storage and Retrieval, Systems Integration
- Series: Wiley and SAS business series
- Year: 2010
- Publisher: Wiley
- City: Hoboken, N.J
- Language: English
- pdf
"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing,Read more...
Abstract:
Presents a vital blueprint for organizations that want to thrive in the competitive fray. This book includes a sustainable business analytics model focusing on the interaction of IT technology,Read more...
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