Ebook: Handbook of Public Relations
Author: Robert L. Heath
- Tags: Management & Leadership, Business Ethics, Consolidation & Merger, Corporate Governance, Decision-Making & Problem Solving, Distribution & Warehouse Management, Industrial, Information Management, Leadership, Management, Management Science, Mentoring & Coaching, Motivational, Negotiating, Planning & Forecasting, Pricing, Production & Operations, Project Management, Quality Control & Management, Strategy & Competition, Systems & Planning, Training, Business & Money, Marketing, Direct, Global, Industrial, Multilevel, Product
- Year: 2000
- Publisher: SAGE Publications
- Edition: 1
- Language: English
- pdf
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
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