Ebook: Jornalismo, telenovela e cultura na coluna Helena Silveira Vê TV (1970-1984)

Between 1970 and 1984, journalist and writer Helena Silveira devoted herself to television criticism in the columns Helena Silveira Vê TV and Videonário, published in Folha de S.Paulo newspaper. This dissertation aims to rescue this journalistic production, using the theoretical frame of cultural studies. The first chapter deals with the concepts of experience and structure of feeling and with works of cultural studies about the experience of television. The second chapter presents a profile of journalist Helena Silveira and the different moments of Folha da Manhã between the 1940s and 1980s. The third chapter seeks to think about the nature of television criticism, highlighting the particular way in Helena Silveira has developed it, making use of a chronicle tone. The fourth chapter analyzes how, in the context of television criticism, it is possible to recognize the promotion of prestige of a genre like telenovela and at the same time, its attachment as a product able to create identification and pleasure. The fifth chapter intends to rescue a latent political dimension in many texts in which Helena Silveira write about the climate of expectations and hopes for the end of the dictatorship in Brazil, considering the importance of TV in the context of re-democratization of the country