Ebook: Brand Breakout: How Emerging Market Brands Will Go Global
- Tags: International Business, Marketing, Asian Economics, Emerging Markets/Globalization, Business Strategy/Leadership, Management
- Year: 2013
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
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