Ebook: Media, Organizations and Identity
- Tags: Organization, Industries, Media Studies, Management
- Year: 2010
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
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