Ebook: Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism
Author: Christian Dussart (auth.)
- Tags: Business Strategy/Leadership, Customer Relationship Management
- Year: 2010
- Publisher: Palgrave Macmillan US
- Edition: 1
- Language: English
- pdf
Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.
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