Ebook: The Objects of Affection: Semiotics and Consumer Culture
Author: Arthur Asa Berger (auth.)
- Tags: Film and Television Studies, Media Studies, Regional and Cultural Studies, Literary Theory, Semiotics
- Series: Semiotic and Popular Culture Studies
- Year: 2010
- Publisher: Palgrave Macmillan US
- Edition: 1
- Language: English
- pdf
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
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