Ebook: The Art of SEO, 3rd Edition: Mastering Search Engine Optimization

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This third edition focuses on a number of tool updates and examines the changes brought about by Hummingbird, Google's context-aware algorithm. The book is perfect for anyone interested in becoming an SEO practitioner, as well as people already working in the profession. For novices, it's a complete and thorough education on search engine optimization - SEO 101. For experienced SEO practitioners, this book serves as an extensive reference volume to support ongoing engagements.