Ebook: International and Cross-Cultural Management Research
Author: Jean-Claude Usunier
- Tags: International, Accounting, Economics, Exports & Imports, Foreign Exchange, Global Marketing, Business & Money, Management, Management & Leadership, Business & Money, Management Science, Management & Leadership, Business & Money, Education & Reference, CPA Test, GMAT Test, Statistics, Business & Money, Business, Encyclopedias & Subject Guides, Reference, Research, Writing Research & Publishing Guides, Reference, International Business, Business & Finance, New Used & Rental Textbooks, Specialty Boutique, Management, Busines
- Series: SAGE series in Management Research
- Year: 1998
- Publisher: SAGE Publications Ltd
- Edition: 1
- Language: English
- pdf
Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices.
A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules.
This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different a
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