Ebook: DigiMarketing : the essential guide to new media & digital marketing
Author: Fenwick Ian, Wertime Kent
- Tags: Internet marketing, Social media -- Marketing, Strategic planning
- Year: 2008
- Publisher: John Wiley & Sons (Asia)
- City: Hoboken, NJ, Singapore
- Language: English
- pdf
A primer on new media and online marketing from two advertising giants, 'DigiMarketing' is a commonsense introduction to the topics of digital media, online marketing, and advertising, all written in a simple, jargon-free style.