Ebook: International Place Branding Yearbook 2012: Managing Smart Growth & Sustainability
Author: Frank M. Go Robert Govers (eds.)
- Tags: Marketing, International Business, Business Strategy/Leadership, Economics general, Tourism Management, International Economics
- Year: 2013
- Publisher: Palgrave Macmillan UK
- Edition: 1
- Language: English
- pdf
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
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