Ebook: Designing Brand Identity: An Essential Guide for the Whole Branding Team
Author: Alina Wheeler
- Tags: Techniques Use of Color Ornament Graphic Design Arts Photography Marketing Direct Global Industrial Multilevel Product Management Research Telemarketing Web Sales Business Money Finance New Used Rental Textbooks Specialty Boutique
- Year: 2012
- Publisher: John Wiley and Sons
- Edition: 4
- Language: English
- pdf
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
- Features more than 30 all-new case studies showing best practices and world-class
- Updated to include more than 35 percent new material
- Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
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