Ebook: Luxury China : market opportunities and potential
Author: Chevalier Michel, Lu Pierre Xiao
- Tags: Consumer behavior -- China. Consumer behavior -- China -- Case studies. Luxury. BUSINESS & ECONOMICS -- Distribution. BUSINESS & ECONOMICS -- Marketing -- General. Consumer behavior. China.
- Year: 2010
- Publisher: John Wiley & Sons (Asia)
- City: Hoboken, N.J., Singapore, China
- Language: English
- pdf
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their Read more...
Abstract: A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra