Ebook: Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence
Author: Marcet Rick
- Tags: Marketing -- Evaluation. Business intelligence. Strategic planning. Competition. BUSINESS & ECONOMICS -- Information Management. BUSINESS & ECONOMICS -- Knowledge Capital.
- Series: Microsoft executive leadership series
- Year: 2011
- Publisher: Wiley
- City: Hoboken, N.J
- Edition: 1
- Language: English
- pdf
"Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and �Read more...
Abstract:
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of �Read more...
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