Ebook: The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing
Author: The CIM Jeremy Kourdi
- Tags: Chartered Institute of Marketing -- History. Marketing -- History. BUSINESS & ECONOMICS -- Distribution. BUSINESS & ECONOMICS -- Marketing -- General. Chartered Institute of Marketing. Marketing.
- Year: 2011
- Publisher: Wiley
- City: Chichester
- Edition: 1
- Language: English
- pdf
This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future.
Abstract:
Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; �Read more...
Download the book The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)