Ebook: Marketing and finance : creating shareholder value
Author: Smith Brian David, McDonald Malcolm, Ward Keith
- Tags: Corporations -- Valuation. Corporations -- Investor relations. Stocks -- Marketing. Stocks -- Prices. Economic value added. Risk assessment. Finance -- Handbooks manuals etc. Marketing -- Handbooks manuals etc. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
- Year: 2013
- Publisher: Wiley
- Edition: 2
- Language: English
- pdf
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new �Read more...
Abstract:
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It �Read more...
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