Ebook: Market Segmentation: How to Do It and How to Profit from It
Author: McDonald Malcolm, Dunbar Ian
- Tags: Market segmentation. BUSINESS & ECONOMICS -- Green Business. Marktnische. Marketingstrategie. Marktsegmentierung.
- Year: 2013
- Publisher: John Wiley & Sons
- City: Chichester
- Edition: Revised 4th Edition
- Language: English
- pdf
Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly�Read more...
Abstract:
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for�Read more...
Download the book Market Segmentation: How to Do It and How to Profit from It for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)