Ebook: The handbook of mobile market research : tools and techniques for market researchers
Author: Poynter Ray, Williams Navin, York Sue
- Tags: Marketing research. Mobile commerce. Mobile communication systems. BUSINESS & ECONOMICS / Marketing / Research.
- Year: 2014
- Publisher: John Wiley and Sons
- Edition: 1
- Language: English
- pdf
The first book on the market that focuses on the area of mobile researchMore people have mobile phones than have computers or land lines and for several years researchers have understood that data collection needs to become mobile. Up until now, there were no systems available to do so, fuelled by incompatibilities between systems, lack of suitable systems, lack of understanding in terms of how to use mobile and too�Read more...
Abstract:
The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. �Read more...
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