Ebook: The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Author: Bird Andy, McEwan Mhairi
- Tags: Market segmentation. Economic development. Investments. BUSINESS & ECONOMICS -- Green Business.
- Year: 2012
- Publisher: Wiley
- City: Hoboken, N.J
- Edition: 1
- Language: English
- pdf
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Abstract:
The Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class �Read more...
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