Ebook: The fine art of success : how learning great art can create great business
Author: Reckenrich Jörg, Anderson Jamie, Kupp Martin
- Tags: Creative ability in business. Marketing. Success in business. BUSINESS & ECONOMICS -- Corporate Governance. BUSINESS & ECONOMICS -- Leadership. BUSINESS & ECONOMICS -- Organizational Development. BUSINESS & ECONOMICS -- Workplace Culture.
- Year: 2011
- Publisher: John Wiley & Sons
- City: Chichester, West Sussex, U.K
- Edition: 1
- Language: English
- pdf
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys – Understanding creativity, is every manager an artist; Picasso – Art lessons for global managers; Koons – Made in Heaven produced on eart; and Paik – Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.