Ebook: Selling modernity : advertising in twentieth-century Germany
- Tags: Advertising -- Germany -- History -- 20th century. Consumption (Economics) -- Germany -- History -- 20th century. Consumer behavior -- Germany -- History -- 20th century. Advertising. Consumer behavior. Consumption (Economics) Germany. Verbraucherverhalten. Werbung. Deutschland. Marketing.
- Year: 2007
- Publisher: Duke University Press
- City: Deutschland., Durham, Germany., Hamilton <Ontario, 2003>
- Language: English
- pdf
The sheer intensity and violence of Germany's 20th century transformations provides a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. This is an historical study of modern German advertising, from the Imperial period through to the 1970s.
Abstract:
Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of Read more...
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