Online Library TheLib.net » Nudge, Nudge, Think, Think : Using Experiments to Change Civic Behaviour
How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein's book Nudge drew on work from behavioural economics to claim that citizens might be encouraged through 'light touch interventions' (i.e.nudges) to take action. In this ground-breaking successor to Nudge, Peter John and his colleagues argue that an alternative approach also needs to be considered, based on what they call a Read more...

Abstract:
How can governments persuade citizens to act in socially beneficial ways? This successor to Thaler and Sunstein's cult book Nudge argues that an alternative approach needs to be considered - a Read more...
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