Ebook: Surprise! : the secret to customer loyalty in the service sector
Author: Magnini Vincent P
- Tags: Service industries -- Customer services. Customer relations. Surprise. Customer loyalty. Customer services. BUSINESS & ECONOMICS -- Industrial Management. BUSINESS & ECONOMICS -- Management. BUSINESS & ECONOMICS -- Management Science. BUSINESS & ECONOMICS -- Organizational Behavior. customer delight custome
- Series: 2014 digital library., Marketing strategy collection
- Year: 2015
- Publisher: Business Expert Press
- Edition: First edition
- Language: English
- pdf
Modern consumers are being bombarded with information from every angle. They can't absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages
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