Ebook: Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
Author: Nathalie Nahai
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice, and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, the Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:
Targeting the emotional versus the rational brain
The psychology of decision making
How to pinpoint your target market
Communicating persuasively
Utilizing images, video, and colors to grab attention
Making a website easy to use
Using social media to connect
Increasing sales through e-commerce
What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on:
Targeting the emotional versus the rational brain
The psychology of decision making
How to pinpoint your target market
Communicating persuasively
Utilizing images, video, and colors to grab attention
Making a website easy to use
Using social media to connect
Increasing sales through e-commerce
What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.
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