Ebook: Routledge Library Editions: Marketing (27 vols): Managing Marketing Information
Author: Nigel Piercy Martin Evans
- Tags: Marketing Direct Global Industrial Multilevel Product Management Research Telemarketing Web Sales Business Money Finance New Used Rental Textbooks Specialty Boutique
- Series: RLE Marketing
- Year: 2014
- Publisher: Routledge
- Edition: 1
- Language: English
- pdf
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Download the book Routledge Library Editions: Marketing (27 vols): Managing Marketing Information for free or read online
Continue reading on any device:
Last viewed books
Related books
{related-news}
Comments (0)